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（经济观察）海南商业航天加速起势中外企业纷落子,（经济观察）海南商业航天加速起势中外企业纷落子_我的网站

新白娘子传奇

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Moviegoers line up at a IMAX ticket hall in Dongguan, South China's Guangdong Province, on August 15, 2026. Photo: VCGChristopher Nolan's much-anticipated The Odyssey officially opened in China on Friday, quickly becoming one of the hottest tickets of the summer movie season, with moviegoers scrambling for premium IMAX screenings and some even traveling to other cities for better viewing experiences with better screens.
Meanwhile, domestic hit Once Upon a Time in the Middle East has grossed more than 850 million yuan ($126 million), adding to the intense competition for audiences during China's packed summer movie season.
The Odyssey, which had already held limited previews in China, had grossed an estimated 240 million yuan as of Sunday, according to ticketing platform Maoyan. Its projected box office is expected to surpass 700 million yuan, potentially exceeding the 452million yuan Oppenheimer grossed in the Chinese mainland.
The Odyssey is the first feature film shot entirely using IMAX cameras and is being presented in IMAX 70mm at select theaters. Its large-format cinematography and expansive visual style have made the IMAX experience a major selling point for Chinese moviegoers.
Demand for premium IMAX screenings was already intense during the film's previews, with some theaters reporting full occupancy. After its official release, that enthusiasm has shown no sign of easing.
In Beijing, one longtime Nolan fan had been following the film since before its release and had repeatedly tried to secure a seat at the China National Film Museum's IMAX GT theater, one of the most sought-after formats for the movie.
Unable to get a ticket, the moviegoer eventually chose another well-reviewed IMAX theater and paid 180 yuan for a seat, three times the price of a normal seat, that was not particularly well positioned.
The theater was nearly full when the audience arrived, the moviegoers were largely quiet as they waited for the screening to begin. But the large-format presentation delivered the immersive audiovisual experience the audience had been anticipating.
Another moviegoer, Lin Xiao, managed to attend an IMAX screening during the previews and also noted the high attendance. She told the Global Times that audiences had already formed a long line outside the theater before the movie began.
On Chinese lifestyle platform Xiaohongshu, or RedNote, some moviegoers have posted about traveling to other cities because their hometowns do not have IMAX GT screenings. Some have even taken high-speed trains specifically to watch The Odyssey in what they consider a better theater.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that The Odyssey's strong reception and high attendance in China demonstrate that high-quality content, combined with the rare and highly immersive experience offered by premium formats such as IMAX GT, remains a key competitive advantage for cinemas.
The film's strong quality, coupled with its cutting-edge large-format presentation, creates a theatrical experience that cannot be easily replicated at home, showing that when cinemas can offer a sufficiently distinctive immersive experience, the big screen retains its unique social and ceremonial appeal, with audiences willing to pay a premium for such exclusivity, said Zhang.
However, film critic Liu Nandou offered a restrained forecast, predicting its Chinese mainland gross at 300 million to 800 million yuan ($41 million to $110 million).
"Nolan's films have a ceiling," he told the Global Times in a previous interview. "The threshold for understanding The Odyssey is extremely high, and it doesn't fit the broad popcorn audience."
The appeal of premium formats is not limited to The Odyssey. Several films in China's summer movie season have also embraced IMAX and other high-end formats, giving audiences more options for immersive theatrical experiences.
Once Upon a Time in the Middle East, which has grossed more than 850 million yuan at the box office and is projected to surpass 2.5 billion yuan, according to Maoyan, was specially shot for IMAX.
Rather than relying on grand battle scenes, the film is set almost entirely in a small Chinese restaurant in war-torn Iraq in 2003. Played by Shen Teng, Xu Fu is a chef looking to make a living abroad and find a quiet life. But when war suddenly erupts, he and restaurant manager Ma Junsheng, played by Jiang Qiming, choose to keep the kitchen running, serving authentic Chinese dishes and creating a safe haven for local civilians and children amid the chaos.
The film uses IMAX's large screen to present the warmth of everyday life and the details of the restaurant with greater clarity and immersion.
The Odyssey, meanwhile, uses IMAX film cameras to bring the epic scale of Homer's poem to the big screen with sweeping and visually striking imagery. All Wishes Come True! is also available in premium formats including IMAX, Dolby and CINITY, using enhanced audiovisual technology to amplify its visual effects and emotional atmosphere and help drive box-office growth, according to China's state media CCTV.
As more films made for premium formats continue to draw audiences, high-end theaters equipped with IMAX, CINITY and other technologies are seeing increased demand, giving moviegoers a wider range of viewing options.
Film industry experts said audiences are no longer satisfied simply with being able to watch a movie, but increasingly want to "watch a good movie" and "experience a film in an immersive environment."
。　　中新社海南文昌8月26日电 (记者符宇群王晓斌)“我们有意向在文昌设立企业、迁入研发业务。”前来参加2026文昌国际航空航天论坛的南非派拉林克航天公司(PyraLink Aerospace)首席执行官塔托·劳伦斯·马吉拉表示，期待深化非洲与中国航天产业合作。　　8月24日到26日在海南省文昌市举行的2026文昌国际航空航天论坛上，文昌国际航天城管理局与17家商业航天产业链企业签署合作协议，覆盖火箭回收保障、卫星测控、动力试验、航天文旅、产融服务等多个领域；海南航天集团与多家机构签约，将金融、文旅、产业投资拉入“航天朋友圈”。　　“海南商业航天发射场已圆满完成21次发射任务，长征十号乙运载火箭在文昌实现全球首次网系回收，卫星超级工厂进入试生产阶段。

B | ”海南省省长刘小明表示，海南商业航天正加速起势，向具有全球影响力的商业航天产业集聚迈进。

C | 　　如今的文昌，不再只是一座发射保障基地，而是涵盖火箭总装、卫星制造、数据交易、文旅观礼等多元业态的产业新城。立足海南自贸港全岛封关运作新机遇，抢抓重复使用火箭产业化新风口，一批早已瞄准文昌的中外企业加快布局脚步。

D | 8月25日，海南航天数据跨境加工贸易区在海南文昌揭牌成立。

E | 　中新社记者　骆云飞　摄　　此次论坛上，来自东南亚、欧洲等地的航天企业代表受访时纷纷表达落地合作意愿，看好文昌发射资源与自贸港政策叠加红利。海南航天数据跨境加工贸易区、中泰共建“智算星群联合实验室”揭牌成立。

F | 　　带着航天AI算法合作意向而来的千机变(杭州)科技有限公司创始人王玉松透露，目前已在多个方向与相关机构达成初步共识，后续计划在文昌落地人工智能研发公司。　　海南正把“发射优势”转化为“数据优势”，让商业航天从“造火箭、发卫星”走向“用数据、卖服务”。在星测未来科技(北京)有限责任公司联合创始人曹德志看来，当前海外业务正成为中国商业航天企业新的拓展方向之一，海南自贸港为企业走向国际提供独特的平台优势，刚成立的海南航天数据跨境加工贸易区在促进企业开展海外卫星应用服务业务领域有先行先试的利好。　　“此次公司与海南卫星数据与应用研究中心签约合作，基于雷达卫星在轨智能识别技术为泰国提供针对洪涝灾害的检测服务。”曹德志希望依托文昌，长远助力企业航天技术与服务出海。